Direct Mail

Getting Your 46 Cents Worth
April 25, 2013

I am a firm believer that receipts have an important purpose in our fundraising strategy and should be mailed quickly after (almost) every donation. Here's why.

Copywriting? Use More Paint
April 15, 2013

There's great power in your words. But to find it, you must, as the Second Apparition told Macbeth, "Be bloody, bold and resolute."

Richard Nixon: Copywriter
April 8, 2013

If we want to motivate readers — get them to the emotional state we want them be in when we ask for money — this is how we have to talk to them. "We've got to. It's all we can do. We have no other choice."

'Flesching' Out Stronger Copy
April 1, 2013

Flesch-Kincaid is a small tool that can be a big help. Readability stats won't do your writing for you, but they can definitely make the writing you do stronger!

Engage Conference Spotlight: Pulling It All Together (A Free Webinar)
March 27, 2013

On March 20, two of our Engage presenters — Karin Kirchoff, vice president of Mindset Direct, and Steve Kehrli, foundation development director at the PETA Foundation — joined TrueGivers' Charlie Cadigan and DonorVoice's Angie Moore for a lively discussion on direct mail's part in a multichannel fundraising strategy. Until June 20, you can still catch the archived version of this FREE webinar simply by registering.