Direct Mail

Copywriting? Use More Paint
April 15, 2013

There's great power in your words. But to find it, you must, as the Second Apparition told Macbeth, "Be bloody, bold and resolute."

Richard Nixon: Copywriter
April 8, 2013

If we want to motivate readers — get them to the emotional state we want them be in when we ask for money — this is how we have to talk to them. "We've got to. It's all we can do. We have no other choice."

'Flesching' Out Stronger Copy
April 1, 2013

Flesch-Kincaid is a small tool that can be a big help. Readability stats won't do your writing for you, but they can definitely make the writing you do stronger!

Engage Conference Spotlight: Pulling It All Together (A Free Webinar)
March 27, 2013

On March 20, two of our Engage presenters — Karin Kirchoff, vice president of Mindset Direct, and Steve Kehrli, foundation development director at the PETA Foundation — joined TrueGivers' Charlie Cadigan and DonorVoice's Angie Moore for a lively discussion on direct mail's part in a multichannel fundraising strategy. Until June 20, you can still catch the archived version of this FREE webinar simply by registering.

Engage Conference Spotlight: Lead the Way
March 7, 2013

In her October 2008 story, FundRaising Success DM Diagnosis writer Kimberly Seville highlighted several opening paragraphs from a number of fundraising appeals, including this introduction from the American Bible Society.

'But How Do You Know?'
March 1, 2013

How do you know what creative to test? How do you know which offer to try? How do you know which concept to give a shot? How do you know?