Direct Mail

As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.

Here’s a look at some of the direct mail innovations that may improve your organization’s direct mail campaigns’ revenue.

With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.

Nonprofits should consider how QR codes can elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

Direct mail is effective, but you should avoid these potential direct mail pitfalls in your next direct mail campaign.

Millennial gift giving increased from 2016 to 2022 mostly as a result of direct mail. Here is what motivates millennials to give.

By using human behaviors, you can gain a competitive advantage and increase donations. The human drive to avoid the pain of loss is extremely motivating. Let’s discuss how to use loss aversion to increase your donations. 

Do you skip to the end when you’re reading a novel? Are you on the edge of your seat to see what happens next in a movie? When someone gives you a present, do you immediately want to rip it open and see what it is? Right now, are you starting to wonder where this is going?

The USPS issued Patriotic Block, a new nondenominated, nonprofit stamp intended for business mailings by nonprofit organizations.

Are you afraid that ChatGPT is coming for your job? I put ChatGPT to the task of writing a fundraising letter, and here is what happene