Direct Mail

Make sure those thumb-through folks see your important direct-mail components first … so they turn into content-pullers and engage with you.

Introducing the 2012 Grand Control of the Year: the National Center for Missing & Exploited Children's John Walsh Endorsement.

Announcing the Direct Mail Campaigns of the Year: World Vision & The National Humane Education Society, along with The Trust for Public Land and Coast Guard Foundation.

Here are five direct-mail fundraising musts that FundRaising Success Editor-in-Chief Margaret Battistelli Gardner shared during a new Fast15, “Channel Surfing: Top Tips for Making the Most of Direct Mail, E-mail, Social Media and More.”

On Friday, the Direct Marketing Fundraisers Association held its 2012 Package of the Year luncheon, honoring the Package of the Year winners. Here are some notable quotes from the event.

The "Cross-Channel Fundraising Tips and Trends" report is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct-mail and e-mail archives (the most complete direct marketing archive in the world) and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up.

Segmentation and targeting are vital in direct-mail fundraising. If you aren't using it, you risk losing donors altogether. Because if a donor receives too much mail from too many places from one nonprofit, it may bug him or her enough to tune all of its communications out.

Presidential hopeful Mitt Romney's letter is minimalist, refreshing.

The section of a U.S. Postal Service reform bill in Congress that would have eliminated discounted nonprofit postal rates during a 12-year period has been eliminated from the legislation.

Rep. Darrell Issa (R-Calif.), chairman of the House Committee on Oversight and Government Reform and the leading sponsor of the postal reform bill, H.R. 2309, informed the Alliance of Nonprofit Mailers that Section 403 of the bill will be deleted when it goes to the House floor for a vote later this summer.

St. Jude's Children's Research Hospital sent a follow-up thank-you direct mailer to my online peer-to-peer gift and subsequently got me to give that all-important second gift.