Direct Mail

What's Above Your Fold?
October 1, 2012

Make sure those thumb-through folks see your important direct-mail components first … so they turn into content-pullers and engage with you.

5 Direct-Mail Fundraising Musts
September 28, 2012

Here are five direct-mail fundraising musts that FundRaising Success Editor-in-Chief Margaret Battistelli Gardner shared during a new Fast15, “Channel Surfing: Top Tips for Making the Most of Direct Mail, E-mail, Social Media and More.”

3 Fundraising Direct-Mail Trends
September 12, 2012

The "Cross-Channel Fundraising Tips and Trends" report is a high-level study of fundraising marketing, as we pulled endless amounts of data from our direct-mail and e-mail archives (the most complete direct marketing archive in the world) and are presenting the current fundraising trends, including comparisons of 2011 to 2010, as well as giving a glimpse of how 2012 is shaping up.

Too Much Mail From Too Many Places
August 20, 2012

Segmentation and targeting are vital in direct-mail fundraising. If you aren't using it, you risk losing donors altogether. Because if a donor receives too much mail from too many places from one nonprofit, it may bug him or her enough to tune all of its communications out.

My Mail From Mitt
August 1, 2012

Presidential hopeful Mitt Romney's letter is minimalist, refreshing.

Nonprofit Postal Rates Saved in House Bill
June 28, 2012

The section of a U.S. Postal Service reform bill in Congress that would have eliminated discounted nonprofit postal rates during a 12-year period has been eliminated from the legislation.

Rep. Darrell Issa (R-Calif.), chairman of the House Committee on Oversight and Government Reform and the leading sponsor of the postal reform bill, H.R. 2309, informed the Alliance of Nonprofit Mailers that Section 403 of the bill will be deleted when it goes to the House floor for a vote later this summer.