Direct Mail

Too Much Mail From Too Many Places
August 20, 2012

Segmentation and targeting are vital in direct-mail fundraising. If you aren't using it, you risk losing donors altogether. Because if a donor receives too much mail from too many places from one nonprofit, it may bug him or her enough to tune all of its communications out.

My Mail From Mitt
August 1, 2012

Presidential hopeful Mitt Romney's letter is minimalist, refreshing.

Nonprofit Postal Rates Saved in House Bill
June 28, 2012

The section of a U.S. Postal Service reform bill in Congress that would have eliminated discounted nonprofit postal rates during a 12-year period has been eliminated from the legislation.

Rep. Darrell Issa (R-Calif.), chairman of the House Committee on Oversight and Government Reform and the leading sponsor of the postal reform bill, H.R. 2309, informed the Alliance of Nonprofit Mailers that Section 403 of the bill will be deleted when it goes to the House floor for a vote later this summer.

Membership Really Does Have Its Privileges
April 1, 2012

The ball drops in Times Square, and next thing you know, Chez Seville is lousy with membership cards. Over the course of about six weeks, I received member/partner/supporter cards from 18 different organizations.

Membership Has Its Privileges
April 1, 2012

Over the course of about six weeks, I received member/partner/supporter cards from 18 different organizations.