Direct Mail
June 22, 2011
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.
June 15, 2011
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.
June 13, 2011
The Direct Marketing Fundraisers Association passed along the full list of winners and runners-up for its Package of the Year awards. Bringing home the highest honor, Package of the Year, was Fountain House for its Flying Cat Pads and Cards campaign.
June 3, 2011
Direct-mail giving still overwhelmingly brings in the majority of fundraising revenue, according to Blackbaud's 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.
June 2, 2011
"Borrowing" ideas from other nonprofits has resulted in some big fundraising breakthroughs. The secret, however, to successful borrowing hinges on these few unbreakable rules.
June 1, 2011
Acquire new donors. It's a directive that every fundraiser has heard, especially in the recent era of financial instability for nonprofit organizations and donors alike. And it was the topic of a recent DirectMarketingIQ webinar entitled "Acquiring New Donors through Direct Mail: Best practices and case studies from leading fundraisers." (Click here
to access the webinar, as it's still available on-demand.)
Speakers Bob Merrigan, president of Merrigan & Co., and Michael Rooney, partner at Integrated Direct Marketing, answer a few highly relevant questions for fundraisers about acquiring new donors through direct mail.
May 27, 2011
Amnesty International is a fundraising organization that sends many different kinds of direct mail, but this oversize mail piece is a standout for a few reasons, including the outer and what's inside.
May 24, 2011
Smile Train, a charity that provides surgery to correct cleft palate in children worldwide, has an intriguing message stamped on the outer envelope of one of its direct-mail solicitations: “Make one gift now and we’ll never ask for another donation again.”
Donors who respond to the mailing are given a reply slip with which they can tell the charity they never want to be asked for a donation again, they want to receive limited communications from Smile Train, or they would like regular updates from the charity.
May 12, 2011
There's a fine line between raising funds and raising donors' ire through direct mail. Make sure you toe the rope carefully and send your donors relevant, engaging direct-mail solicitaions.
May 1, 2011
The message I heard after year-end 2010 was clear: One-off appeals (whether letters or e-mails) don't work well anymore. These days, the organizations with the most direct-response moxie are the ones that craft engaging campaigns with many touchpoints. Multipronged campaigns not only raise money — they build deeper relationships that pay off over time.
