Direct Mail

There's a lot of money in the mail these days. Over a period of about six weeks, I racked up $4.65 in cash and checks from nine different nonprofits. Tiger Creek Wildlife Refuge sent a quarter, and Soldiers' Angels mailed a dollar bill. I also received a $1 Council of Indian Nations check, and the National Humane Education Society sent me a check for two bucks. Both nonprofits assured me in the first line of the letter that the check is indeed real … but they hope I won't cash it.

The Direct Marketing Association and the DMA Nonprofit Federation today asked the Postal Regulatory Commission to dismiss the United States Postal Service’s request to increase postal rates by 10 times the rate permissible by law. The petition was filed by the Affordable Mail Alliance.

This action by USPS comes just three years after Congress passed the Postal Accountability and Enhancement Act of 2006, which was supposed to prevent rate increases that exceed the rate of inflation.

A growing number of charities across the USA are taking a nickel-and-dime approach to encourage donations by mail, despite some evidence that including coins in solicitations turns off potential donors.