Direct Mail

Fundraising Direct Mail That Drives Online Response
March 28, 2011

To take advantage of this evolving popularity of responding online to direct-mail appeals, let’s look at some strategies that you can implement immediately that will make your mail more engaging and encourage your prospects, donors and members to give, join and renew on your website.

DirectMail.com to Manage Capital Hospice's 2011 Direct Mail Program
March 2, 2011

DirectMail.com (www.DirectMail.com), a leading provider of integrated direct marketing solutions, announced today that Capital Hospice, a nonprofit providing expert end-of-life care to patients and families in need in Northern Virginia, Washington, D.C. and Prince George's County, Md., exercised the first of two 1-year renewal options in its contractual agreement. DirectMail.com will thus manage all aspects of the organization's 2011 direct mail program, overseeing year-end, special appeal, acquisition and renewal mailings.

Charity Sees Donations Spike After Abandoning Direct Mail
January 28, 2011

The Center for Biological Diversity, an environmental charity in Tucson that fights to keep endangered species alive, decided to eliminate direct mail in 2010 after it conducted an in-depth analysis of its costs.

Getting rid of mass mailings has proved to be a boon for the center: By the final weeks of 2010, its first year without direct mail, the charity had raised $1-million more from individuals than the preceding year, an increase of 44 percent

Baby, Come Back ...
January 1, 2011

I deliberately became a lapsed donor (13+ months) in early 2010 in order to receive more reinstatement and acquisition mail, to see how nonprofits would endeavor to woo me back. Recent lapsed-donor direct-mail efforts from St. Labre and CARE really stand out.