Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.
There's much debate underway regarding the effectiveness of traditional fundraising sources. We're hearing a lot about social media, the importance of websites, emerging technologies and the transitioning of direct mail to electronic media.
The Postal Regulatory Commission announced this morning that it would not approve the U.S. Postal Service's request for an "exigent" price increase.
"We have concluded that we must deny the Postal Service's request," Commission Chairman Ruth Goldway said in a prepared statement. She said the decision "is a consensus, and is unanimous."
C-level executives Angel Aloma, Danny McGregor and Atul Tandon, along with moderator Tom Harrison, discussed the biggest issues concerning fundraisers at the DMA Nonprofit Federation New York Nonprofit Conference.
Bruce Makous and Michael Rosen provided five steps to turn your direct-marketing program into a major- and planned-gift program.
It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.
Everyone wants a breakthrough. Every nonprofit wants to leapfrog into the dominating position it knows it deserves. Everyone wants to travel the fast and sexy path. But breakthroughs are rare. Fortunately, there's another path to success, and it usually works — the slow and boring path.
It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.
A complete list of the 2010 FundRaising Success Gold Awards winners.
Cathy Pharoah, director of the Centre for Charitable Giving and Philanthropy, says direct mail remains 'hugely important.' One-third of people who make donations to charity are prompted to do so by receiving direct mail from the organisation in the post, according to a survey by delivery company TNT. The poll of 2,000 British adults found that 57 per cent of those who respond to mail appeals do so by post. It also found that 10 per cent of respondents would use information sent through the post to find out more about a charity, but 87 per cent of
