WASHINGTON, August 5, 2009 — The U.S. Postal Service ended its third quarter (April 1 – June 30) with a net loss of $2.4 billion, including a non-cash adjustment that increased workers’ compensation expense by $807 million. Ongoing electronic diversion and the widespread economic recession continued to reduce mail volume, resulting in a $1.6 billion decrease in revenue for the quarter.
Everyone hates premiums. Everyone thinks the only donor worth investing in is a high-value, "quality" donor who "gives because of our fine mission and who we are." And those everyones make a compelling argument. Even donor focus group participants say they don't want nonprofits to mail them premiums. But giving behavior tells us donors sure do like them.
PHOENIX, AZ , July 28, 2009 — Online-facilitated human trafficking and prostitution is available in every American community through Internet classified advertising sites. To stem this tide of crime, Stop Online Exploitation (STOPonlineExploitation.org) is using AmazingCauses Web-to-print direct marketing technology, from AmazingMail.com, Inc.
July 14, 2009, The Washington Post — A House committee has thrown the U.S. Postal Service a lifeline, but it won't be substantial enough to allow the agency to fully escape the financial quicksand pulling it under.
July 10, 2009, Third Sector Online — The Government might introduce measures to force charities to improve their record on direct mail in 2011 if "objectionable" practices are not stamped out, according to a Labour peer.
There’s a lot of debate in the blogosphere and elsewhere these days regarding the efficacy of different fundraising and marketing channels. It goes something like this: “Is direct mail dying?” “Will social media kill e-mail?” “Will mobile rule the marketing roost?” “Should I tweet … or blog?”
Remember the story of the boy in Holland who noticed a hole in the dike? Fearing a leak could flood the entire town, he shoved his finger into the hole, potentially avoiding a major disaster.
COLUMBIA, Md., June 17, 2009 — Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, was recently honored with three 2009 “Benjamin Franklin Awards for Direct Marketing Excellence”, or “Bennies”, by the Philadelphia Direct Marketing Association. The awards were presented during a ceremony at the Farmhouse at People’s Light in Malvern, Pa. on June 4, 2009.
June 4, 2009, Earth911.com — A new study out of the U.K. suggests that consumers who receive direct mail were “surprised” that a company would not consider putting a recycling logo or message on their direct mail pieces. Conducted by OnePost, an independent postal advice and management company, the survey implies the continued demand for the increased responsibility of producers and marketers to reduce their environmental impact and help their customers to do so as well.
June 2009, Professional Fundraising — New research on the most cost-effective forms of fundraising shows that newspaper advertising and direct mail are ranked last.
