Direct Mail

There is no “versus” between direct mail and email. Yet, it’s essential to approach them differently with your writing.

USPS postage rates are set to increase on July 10, 2022. This is a large increase. It’s not all bad news since direct mail is still very effective and driving response. We just have to get more creative to save on postage.

Have you tried using QR codes yet in your appeals or on your postcards? They are also a terrific way to generate more monthly donors.

While the concept of fundraising via e-appeals and mail may sound so last century, I assure you it is an important foundational piece for a fundraising program of the 2020s.

So how can you transform your direct mail to include a video? Obviously, you need to generate as many donations as possible with the least amount of money spent, so let’s look at the options and costs. 

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

Earlier this week, a copywriter friend of mine asked a great question. And I’m sure many of you are struggling with this same predicament. Often a strategy calls for including so many offers in one direct mail fundraising appeal, so how can you include a sustainer recruitment effort as well?

At first glance, direct mail may seem outdated and ineffective. You aren’t alone in wondering if direct mail actually works for nonprofits.

After passing the House Feb. 8 in a bipartisan vote, 342-92, the Postal Service Reform Act passed the Senate Tuesday with another bipartisan vote of 79-19. It now will move to President Joe Biden’s desk where it is expected to be signed. Here’s an overview of what’s in the final bill — and what’s not.

Did you know that direct mail is one of the most effective forms of advertising?