Direct Mail

Ensure your annual appeal campaigns are delivering the best ROI with these top tips

With the understanding that the Infectious Disease Research Institute was stopping the progress of early research, American Leprosy Missions created a direct mail piece that would target donors with a higher giving propensity.

Historically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring. As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization.

During the pandemic, it seemed like every week there was a shortage of something you just assumed would always be available. There's even a Wikipedia page called "Shortages related to the COVID-19 pandemic," that includes not just the titular ketchup packets and yeast...

It’s a wonderful feeling when something you always thought was bad for you turns out to be good for you. Take the use of pseudonyms in fundraising stories. There’s a widespread presumption that using made-up names for real people is a necessary evil...

Direct mail fundraisers, this blog post is dedicated to you. The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue...

The Banquet Hall at the Daughters of the American Revolution Constitution Center needed a renovation to remain a useful event space.

We can’t do fundraising exactly like we did just over a year ago.

The Blue Ridge Parkway Foundation helps bridge that funding gap to support vital park initiatives. 

It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.”