Direct Mail

Saving money is imperative in today’s economy. With budgets being slashed and revenues down, nonprofit organizations are under tremendous pressure to cut costs. It’s a challenge, especially when trying to maintain an appropriate image.

In direct mail print production, doing more with less always has been the name of the game. But now more than ever, finding hidden savings means reviewing all the options — suppliers, equipment and the many factors that influence cost, including paper, sheet sizes and printing techniques.

What to do? A legend in direct marketing comes up with an idea for your nonprofit, an idea that would increase donations dramatically. But it’s an idea that goes against the very core of your mission.

If you’re Consumers Union, the nonprofit publisher of Consumer Reports, you reject it. You send direct marketing guru Jerry Huntsinger away and quietly hope he’ll come back.