Direct Response

I’m an avid scanner of mail samples. I’m particularly intrigued by how organizations approach the monthly gift option on their reply forms. If you’re at all interested in growing your number of monthly donors, planting the monthly giving seeds on your appeals has become a best practice...

It’s amazing to me the wild stories nonprofit leaders and fundraisers make up in their heads about why donors are not giving. It’s like you’re trying to develop excuses not to go out and fundraise — and you’re a fundraiser!...

With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...

An issue is emerging that the nonprofit community understands well — the viability and financial health of the USPS.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

In 2017, Best Friends Animal Society made the bold announcement to make America a no-kill zone by 2025.

How can you reduce your brochure printing costs? Here are six tips that can save you money.

As the crisis continues, we’re seeing its impact increase all over the world.

In this episode of the Nonprofit Chatter, Nhu Te and Leah Davenport are joined by Marshall Ginn, CFRE, and David Sachetti.

So much has changed, but ultimately, you need donors of all levels to help your nonprofit sustain your mission.