Donor Demographics

In today’s digital landscape, nonprofits must adapt their fundraising strategies to align with the behaviors of younger generations.

Customize your outreach and messaging to connect with each generation.

Younger donors are approaching charitable giving differently than prior generations, per “The Next Generation Philanthropy” report.

The nonprofit sector is on the brink of a creative revolution. And, paradoxically, the TikTok ban may help it arrive.

Though critical to a healthy donor pipeline, mid-level donors are often overlooked. Here’s how to renew your focus on these donors.

The “Women Give 2024” report highlighted women’s resilience in giving, but also revealed how the pandemic reversed long-term trends.

It’s crucial to stay up to date with trends in philanthropy. Here are five that can help guide your fundraising strategy.

OneCause unveiled its “Giving Experience Research Study,” revealing increased social giving, Gen Z’s philanthropic impact, and more.

Engaging new donors who will volunteer is a challenge. Here are some strategies to connect with Gen Z donors and keep them involved.

The largest wealth transfer ever is happening now. Here’s some guidance for nonprofits as they look to tap into new donor demographics.