Donor Demographics

The “Women Give 2024” report highlighted women’s resilience in giving, but also revealed how the pandemic reversed long-term trends.

It’s crucial to stay up to date with trends in philanthropy. Here are five that can help guide your fundraising strategy.

OneCause unveiled its “Giving Experience Research Study,” revealing increased social giving, Gen Z’s philanthropic impact, and more.

Engaging new donors who will volunteer is a challenge. Here are some strategies to connect with Gen Z donors and keep them involved.

The largest wealth transfer ever is happening now. Here’s some guidance for nonprofits as they look to tap into new donor demographics.

The Blackbaud Institute released a report revealing new insights to encourage spontaneous givers to become repeat donors.

New research revealed that more than half of pre-retirees and retirees are committed to charitable giving, plus other donor insights.

As we approach the end of the year, it is crucial to spotlight the transformative role Black women play in the philanthropic sector.

GivingTuesday released its quarterly giving report, analyzing giving behaviors from April to June 2024. Here are five takeaways.

While Millennials and Gen Z donors made financial gifts, both groups also engage in a range of non-financial charitable activities.