Donor Demographics

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate...

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate. But here are a couple of questions: While they are members […]

While large national organizations typically have bigger budgets for fundraising and larger numbers of donors and emails to begin with, that does not necessarily mean that they’re more successful than local organizations...

The World Giving Index is an annual report published by the Charities Aid Foundation. It uses data gathered by Gallup and ranks more than 140 countries in the world based on how charitable they are...

I (Katrina) have had several 10,000-hour thresholds in my career. I started my company, Turnkey, in 1989, so my first 10,000 hours happened around 2007 or so. By that time, while certainly not having achieved genius-level competence...

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...

Where did my lapsed donors go? There are no simple answers. And, there is hope for you and your organization to re-energize these lapsed donors to return to your community...

My question for you is this: What is the size of your caseload? If it’s above 150, it’s way to high. So, take steps to trim it down. It may feel counterintuitive, but if you focus on fewer good donors and go deep with them your result will be much better on several levels—relationally for the donor and for you and economically for the organization...