Donor Demographics

Video: Experiencing Millennial Discussion Overload? 4 Things to Remember
September 16, 2016 at 9:35 am

Cultural organizations desperately need to get better at reaching Millennials in order to thrive in the future. But in order to have these conversations, we need to clear up some craziness. The aim of this week’s "Fast Facts" video is to set the record straight: Talking about the need to reach Millennials is responsible and…

Baby Boomers to Give $8 Trillion to Charity in Next 2 Decades
March 9, 2016 at 10:52 am

The Baby Boomer cohort is entering retirement, but they’re not done leaving their marks. Boomers are set to give $8 trillion to charity, in the form of money and volunteer hours, over the next two decades, according to a Merrill Lynch study. Giving by retirees will account for half of all giving by 2025, said…

Funding for LGBTQ Issues Reaches Record High
March 2, 2016 at 10:33 am

U.S. foundation funding to address gay, lesbian, bisexual, transgender and queer issues reached a record $153.2 million in 2014, a report from Funders for LGBTQ Issues found. According to the affinity group's "2014 Tracking Report: Lesbian, Gay, Bisexual, Transgender and Queer Grantmaking by U.S. Foundations", 38 of the largest 100 foundations awarded LGBTQ grants, and…

Is It Ethical to Snoop on Donors' Social Media?
February 19, 2016 at 9:50 am

Picture this: You’re going on a blind date. You sit down and order a round of drinks, but before you can say “cabernet sauvignon,” your date starts listing off every detail of your life and history and asking you about them. Uhhhh, check please! That’s the world we all live in today. That includes your…

Infographic: #GivingTuesday in the Minds of Millennials
November 30, 2015 at 11:59 am

#GivingTuesday is almost here. You’ve spent countless hours planning your campaigns, crafting the perfect emails, prepping your donation pages, fashioning the perfect tweets (the day does have its own hashtag, after all). So, will it serve as a way to get those wily, social media-savvy millennials involved in philanthropy?...

Parents of Only Daughters and First-Born Sons Are More Generous Donors
November 11, 2015 at 9:29 am

Households with more than one child are more likely to give, and donate a bigger share of their income, if the eldest is a son, a new study finds. But parents with only one child are more likely to give, and to donate generously, if that child is a daughter. The report from the Women's…

How to Put the Charity Back in Charity
October 29, 2015 at 10:42 am

A few years back, famed Princeton philosopher Peter Singer had a student who, like many new graduates, wanted to change the world for the better. The student, Matt Wage, decided that the best way for him to do that wouldn’t be to join the Peace Corps or take a low-paying job at a nonprofit. Instead,…

What’s the Buzz About Hispanic Heritage Month?
September 29, 2015 at 10:58 am

Hispanic Heritage Month began Sept. 15, and I bet you have seen ads, social media posts, news stories and more talking about it. For those of you who have not yet considered doing outreach or fundraising campaigns geared toward the U.S. Hispanic market, here is some information that might encourage you....

What Not to Do During Your Hispanic Outreach
September 15, 2015 at 9:20 am

A certain wealthy politician—whose name I won’t mention simply to avoid being part of the hype—has grabbed the attention of media with his hostile statements toward and about Mexicans. Although there are strong indicators showing the impact of his shocking statements among the Hispanic community, it’s still to be seen how much his position regarding immigrants can and will backfire ...

Interactive Map Shows Mismatch Between Need and Giving
July 10, 2015 at 1:01 pm

In a state with a moderate standard of living, Collin County, Tex., stands out. The suburban area north of Dallas has a median household income of more than $79,000, 64 percent higher than the state average. In September, Money magazine ranked the county seat, McKinney, the best place to live in America. But as a…