Donor Demographics

Join us to explore how to get your data organized, centralized and accessible to fundraisers and other personnel for effective use.

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.

Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that something great could come from the most unexpected donors.

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are four trends on donor demographics.

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

This session helps you sort through data issues and offers ideas to avoid the typical traps, such as collecting it and then wasting it.

What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future? In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.

On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever. Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.