Donor Demographics

Interactive Map Shows Mismatch Between Need and Giving
July 10, 2015 at 1:01 pm

In a state with a moderate standard of living, Collin County, Tex., stands out. The suburban area north of Dallas has a median household income of more than $79,000, 64 percent higher than the state average. In September, Money magazine ranked the county seat, McKinney, the best place to live in America. But as a…

Recognize Your Senior Colleagues
April 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a blink of an eye.

4 Things I Know About Fundraising
April 2, 2015

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.

Why Silver Surfers Use Phablets
March 1, 2015

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

Does Your Message Fit Into a Tweet?
December 1, 2014

What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future? In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.