Donor Demographics

Recognize Your Senior Colleagues
April 24, 2015

Everything begins and ends for all of us. Recognize your senior colleagues. You will be a senior professional in a blink of an eye.

4 Things I Know About Fundraising
April 2, 2015

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.

Why Silver Surfers Use Phablets
March 1, 2015

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.

Does Your Message Fit Into a Tweet?
December 1, 2014

What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future? In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.

Just the Stats (and Infographics): 2014 Give Local America Donor Data
November 7, 2014

On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever. Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.

6 Keys to Fundraising Success With Millennials
August 7, 2014

Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.