
Donor Demographics

How does your website look to your "silver surfers"? Let's define this audience as your 66+ aged online audience. Now we know that these supporters are just as likely to donate to you online as your younger crowd. And I bet they're much more likely to read your "Leaving a Legacy" page about your wills and bequests program. But is your font big enough? And how does your legacy page look on a tablet, which we know from other studies trends much older than smartphones.
This session helps you sort through data issues and offers ideas to avoid the typical traps, such as collecting it and then wasting it.
What strategies do you adopt to re-educate your support base, while continuing to attract the new — and younger — benefactors that represent your future? In the spirit of today’s 140-character, headline-news world, here’s my top 10 list.
On May 6 of this year, more than 300,00 donors gave more than $53 million to 7,000 nonprofits in 120 communities as part of Give Local America, making it the largest, single-day charitable crowdfunding event ever. Give Local America and nonprofit crowdfunding and technology provider Kimbia shared these stats and two infographics on Give Local donors.
Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.
Knowing how to effectively interact with the younger generation is imperative to successful fundraising efforts. Here are six tips to help you fundraise with the millennial generation.
Believe it or not, your donors actually have expectations based on specific character traits.
I have to know who you are if I hope to penetrate your busy world and earn a few minutes of your time to listen. Otherwise, I am just more white noise in a day already cluttered with too much babble that is easily ignored.
Millennials — young people in their 20s and early 30s — are changing the philanthropic landscape. They are bringing new expectations to charitable giving, and they are demanding new kinds of information from charitable organizations. Many nonprofits and workplace giving programs have not yet caught up.
Coming to terms with millennials’ expectations and demands is one of the most pressing tasks facing nonprofits. For many nonprofits and workplace giving programs, their continued success may well depend on it.
Like with most things in life, the key to generating solid data that will make a difference in your donor relationships and, subsequently, your fundraising is to go for quality over quantity.