Donor Demographics

According to a new study from Fidelity Charitable, impact investing is poised to become a mainstream practice.

We focus a lot on Millennials, therefore, we often overlook Gen X. This is a costly mistake for commercial and nonprofit enterprises.

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

Q: What is your advice for nonprofits that are looking to better engage younger donors?

Bitcoin has been around for a decade. The user base tends to double every 1.5 years, regardless of upward or downward price movement.

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”

Generation Z core values are different than those of previous generations.

In talking about donor identities, marketers will often say they’ve tried personas, and they haven’t worked like the marketer thought they would. Therefore, they aren’t going to invest more in seeking donor identities. Donor identities and personas are fundamentally different.

In this episode of the Nonprofit Chatter, Nhu Te and Taylor Shanklin are joined by Mary Noel, director of business development at DoSomething.org, and David Sacchetti, director of client strategy at Pursuant, to discuss why the younger generation should not be overlooked...

We’re in a revolutionary time when people are becoming more and more philanthropic and charitable giving is as easy as a click of a button. It’s because of this that nonprofits need to take their donor engagement strategies more seriously...