Donor Demographics

There is something about social media and online communications that twists many people’s heads around to conclude that the up-and-coming Millennial cohort is where the money is. Couple this conclusion with a “direct mail is dead” view, and you have a deadly combination...

Today’s nonprofit organizations need to be as agile and innovative as the young donors and activists they hope to attract. Make no mistake, young people are willing to give. Yet what’s worked in the past is an unlikely predictor of success with young people today...

What’s the best way to steward Millennials? What motivates a Baby Boomer to make a contribution to a nonprofit? Who exactly is a Gen Xer? Answering these questions gives nonprofits a deeper understanding of generational giving patterns...

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives...

With the new tax reform law in place, the ability of your donors ages 70½ and older to donate the distribution from their Individual Retirement Accounts (IRAs) to charity has been made permanent. This is good news. Previously the provision was tenuous and had to be renewed every year. Let me explain...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: improving online donations, marketing strategies to engage Millennials and tips for keeping monthly donors...

Social scientists identify several differences between Millennials and other generations. For example, Millennials are less interested in owning cars and houses or starting families than Baby Boomers. However, Millennials also typically have high levels of student debt and may live at home longer than people from other age groups...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: two nonprofit data trends, the secret to major gift asks and the importance of Millennials...

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

If you are in a capital campaign, you’ve got to have some prospective donors who are likely to give really big gifts. If your campaign goal is $5 million, for example, you’ll likely need a gift of $1 million or more to anchor your campaign. If your goal is $3 million, you’ll need a gift of between $500,000 and $750,000...