Donor Demographics

How to Approach the Wealthiest People for a Gift the Right Way
August 28, 2017 at 11:12 am

Once you get over your misconceptions that rich people are so different and that they won’t want to talk with you, you’ll find that if you share common interests, you can bridge the wealth gap and build a relationship that may well lead to a gift...

How to Attract More Men to Your Mission
August 23, 2017 at 11:20 am

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...

Membership Retention: What Are Member Preferences?
August 22, 2017 at 10:58 am

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate...

GuideStar at a Glance
July 17, 2017 at 1:27 pm

What’s a great way to steward your donors? Memberships! By incorporating membership options into your nonprofit organization, you’re allowing your donors to be more engaged in the organization. It also gives them some added benefits and simplifies giving, so they don’t “forget” to donate. But here are a couple of questions: While they are members […]

And the Most Generous Country in the World Is …
June 9, 2017 at 11:53 am

The World Giving Index is an annual report published by the Charities Aid Foundation. It uses data gathered by Gallup and ranks more than 140 countries in the world based on how charitable they are...

A Career Lesson: Incentives Are Bad for Nonprofits
June 7, 2017 at 10:08 am

I (Katrina) have had several 10,000-hour thresholds in my career. I started my company, Turnkey, in 1989, so my first 10,000 hours happened around 2007 or so. By that time, while certainly not having achieved genius-level competence...

What the Democratization of Data Means for Nonprofit Leaders
June 6, 2017 at 10:29 am

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...