In its white paper “RFM: A Formula for Greater Direct Mail Success,” Charleston, S.C.-based nonprofit software services provider Blackbaud posits that by using a database of donors’ giving histories to do RFM analysis, organizations can increase gifts and reduce costs.
Blackbaud recommends the following tips for nonprofits interested in setting up RFM measurement.
Are you having fun yet? You should be. As technology takes on an increasingly prominent role in what you do for a living, it offers myriad opportunities for that outside-the-box thinking you’ve been hearing so much about.
But the brave new world of the World Wide Web doesn’t come without its pitfalls, among them the temptation to look before you leap into technologically enhanced development, according to Katrin Verclas, newly appointed executive director of the Nonprofit Technology Enterprise Network.
Getting people to write checks to support your organization can be tough. But what of those folks who already are writing you a check every year? What of your members?
Membership-based organizations offer a variety of benefits to members, but the support can’t — or shouldn’t — stop there. Loyal-member lists often offer the best leads for potentially larger gifts, but the question is how to get members to see the “added benefit” of giving above and beyond their membership dues.
When it comes to technical phrases such as “data integration” and “on-demand export,” most fundraisers go running for the hills. What many don’t realize, however, is how critical successful database integration can be to their jobs — and that information resulting from integration can make their jobs easier and more effective.
The question was simple and direct: “What’s the best way to evaluate our fundraising programs for efficiency and effectiveness?”
The questioner was a nonprofit fundraising executive who had a wealth of experience and an impressive track record of success. Without a doubt, she knew her stuff. But despite her experience, she and her colleagues didn’t have a firm handle on what parts of their program were producing the best long-term results. They’re not alone.
The Seven Commandments of Planned Giving highlight areas to avoid as we interact with donors and ask for planned gifts. By reviewing each commandment, you can develop a road map to assist you as you navigate through the perils of planned giving.
Many organizations have successfully used the Internet for direct-response and special-events fundraising, but few have tapped its potential for major giving. The question nonprofit professionals should ask is whether online marketing and constituent relationship management can support major-donor identification and cultivation.
Historically, major-gift efforts primarily have sourced donors two ways: referrals from key donors and board members; and direct-mail programs.
We all remember our favorite teachers: those men and women who shaped our lives by giving us the encouragement we needed to feel good about ourselves, to try harder and achieve more. These are priceless charitable gifts that last a lifetime. So why are teachers largely ignored by fundraising groups?
In early October 2005, the United States was focused on the devastation wrought by Hurricane Katrina a month prior. But as thousands of small-scale farmers in Central America were preparing for the coffee harvest, Hurricane Stan struck. Guatemala, El Salvador and southern Mexico were hit the hardest; Stan directly caused 80 deaths and brought mud slides and flooding that led to as many as 2,000 more.
Children are starving, but the show must go on. And if you're raising money to support a symphony, how do you convince donors that they should not only give to your cause — perhaps in lieu of helping hungry children — but also feel good about it?
