Donor Relationship Management

When a potential donor, volunteer, supporter, board member, employee, executive and others with an interest in a nonprofit seek information about that nonprofit, they typically look for an annual report first.

It's always a good thing to be as transparent as possible to your donors. So here are my top five best practices when it comes to recurring gift receipts.

Often, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more.

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

As a nonprofit administrator, have you ever inherited a fundraising special event? Now is a good time to reset, strategize and start new traditions for stakeholders.

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.