Donor Relationship Management

Often, donors are not giving what they could because you are not presenting them with a donor offer that motivates them to give more.

Nonprofit leaders are both cheerleaders and salespeople for their organizations. They draw on critical communication tools that will help build and nurture relationships that ultimately bring awareness and support to their causes. Here are some ways to do that.

In November, a new online artificial intelligence (AI) program called ChatGPT was released in a free test mode. It can hold a conversation, answer questions and create eerily accurate written statements. It reminded me of an old saying, “If you don’t want to be replaced by a robot, stop behaving like one.”

Giving Tuesday has become ineffective due to changing demographics. Here is how to encourage donors to give year-round.

As a nonprofit administrator, have you ever inherited a fundraising special event? Now is a good time to reset, strategize and start new traditions for stakeholders.

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

"Every little bit counts” — at least that’s what Amazon touts when it shares the impact customers have made via AmazonSmile. But less than a decade after launching the program, Amazon announced that AmazonSmile's days are numbered.

Similar to for-profits, “selling” our missions is no different than selling consumer goods. Here’s how to build your community.

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

I know it feels hard at the moment, but if I could go back and do one thing differently during this time of year, it would be to spend more time planning what I needed to do in the first two weeks of January.