Donor Relationship Management

Today's donors are savvy, skeptical and well-informed. As a result, they know when someone is trying to sell them something — including donating. So how do you motivate people to support your cause in a world of mass messaging? One way to do it is to go old school with word-of-mouth and align it with your fundraising.

I know it feels hard at the moment, but if I could go back and do one thing differently during this time of year, it would be to spend more time planning what I needed to do in the first two weeks of January.

Here are some ways that your organization can build relationships and donor-centric philanthropy.

OneCause released its new report: The 2023 Fundraising Outlook: Insights for Nonprofit Planning & Prioritization. In this year’s annual survey, findings from 890 fundraising professionals provided insights into where organizations found success in 2022, common challenges, and what they're prioritizing in 2023 as they create their fundraising strategies.

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

Today’s giving climate is competitive. It’s up to you to give your donors a reason to choose your nonprofit over another.

Showing gratitude is key to retaining supporters, and retention is crucial to the financial health of charitable organizations.

In the nonprofit arena — like in healthcare — there are best practices, systems and protocols that keep the organization functioning at peak capacity. Much like the human body, when an area is weak or neglected the nonprofit and its mission suffer.

Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.

Here is an easy-to-use checklist that ensures frontline fundraisers won’t miss a step when contacting a donor.