Donor Relationship Management
Whether you are in social services or any of the scores of nonprofit causes that exist today, you can feel deeply about it.
Most decisions are driven by emotion, not logic. And that is how you need to approach your work in major gifts.
Attrition happens. Despite our best efforts, people drop off of our lists.
Most organizations are still handcuffed to traditional fundraising systems that are largely impersonal.
Your mid-level donors are essential to the long-term sustainability of your program.
Politicians, corporate giants, not to mention nonprofit staff, could have salvaged careers by heeding this powerful truth.
Using empathy your organization’s stakeholders can pave the way to increased productivity and a stronger bottom line.
Always be mindful that donor recognition is about saying thank you while highlighting your organizational mission.
Stakeholder engagement is one of the more critical aspects of leadership.
The general operating rule we suggest in this situation is to serve the person whose interests and passions match those of yours.