Donor Relationship Management

First, don’t put an unqualified donor into your portfolio. Put them in another category called a “To Be Qualified” list. This way, you and your manager will not put revenue goals or expectations on you or the donor...

You can tell what a person really thinks by the language they use or the behavior they engage in when the customer or donor is not looking. I was reminded of this truth at a Veritus Group retreat when one of our associates looked me in the eye and said: “Richard, the words you just used prove that you do not respect one of my important values.”...

Meeting your donor retention goals results from building strong relationships with your supporters. Start working towards stronger annual and monthly retention...

In this episode of the Nonprofit Chatter, Nhu Te, editor-in-chief of NonProfit PRO, and Taylor Shanklin, VP of marketing at Pursuant, are joined by Craig Comins, VP of development and communications at Family Reach, to discuss the importance of building a nonprofit community...

Today’s nonprofit organizations need to be as agile and innovative as the young donors and activists they hope to attract. Make no mistake, young people are willing to give. Yet what’s worked in the past is an unlikely predictor of success with young people today...

I’m trying to get your attention to the peer-to-peer problem that no one is talking about. I know, I know, it’s all the craze right now—up there with low-carb diets. And like all of us bread-, pasta-, potato-deprived people, you will completely fail at it. It’s going to suck all the energy right out of you...

In this interactive webinar, we’ll explore why nonprofits are scaling back on resources and much more.

Building a strong relationship with donors is hard. Check out these easy techniques for creating a flawless donor experience and encouraging donor loyalty...

Are you using the same thank-you letter repeatedly? If so, that needs to change. Instead, add elements that make your letters unique to your nonprofit and update the letter frequently...

It’s a fact. Saying “thank you” is key to building strong relationships, and that includes donor relationships. Research by Penelope Burk and others affirms the positive correlation between effective thanking strategies and long-term donor value...