Donor Relationship Management

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ways you could be causing donor confusion, strategies for creating an efficient volunteer program and why every leader should join another…

Quick question: How do you feel about your marketing and fundraising? Do you feel like everything is going as well as possible? Are you hitting your goals? Bringing in potential donors?

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

We often get caught up trying to figure out how to motivate, “inspire” our supporters. It turns out that the thing we can do to inspire them most is to congratulate them for what they’ve already done...

For some time now, we have been interested in a movement in the nonprofit industry known as “effective altruism.” We wrote about the topic here on NonProfit PRO in a blog way back in 2015. Effective altruism began as a research field which uses evidence-based data to maximize the effect of charitable giving to achieve the best outcomes possible...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: what donors really want, supporter engagement opportunities and treating your nonprofit like a business...

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...

One of the benefits of having a fundraising plan—from a major campaign, to an annual campaign, to overall advancement—is that systems are in place to deepen donor relationships...