Donor Relationship Management

In fundraising communications, it is important to tailor your message as much as possible to the recipient. This can mean segmentation on a larger scale or individual personalization on a smaller scale. The same is true about fundraising relationships.

You've heard the saying, "the customer is always right," and you probably already know that it's the mantra of good customer service—even if the customer is blatantly wrong. You never want your customer to feel as though you're calling them out while you try to solve an issue or handle a complaint.

Bot. This may likely be your favorite word, or a word that strikes up a lot of fear and uncertainty at this time. What is a bot? Simply put in context of the nonprofit professional, a “bot” is software technology that helps to create one-to-one conversations between your organization and an individual...

As nonprofit organizations around the country are busy planning fall galas, it feels like a great time to share some insights about audience development. When my agency works with clients to plan events, we encourage them to be strategic in how they think about the various audiences that support a gala...

Fundraising seems pretty simple, doesn’t it? You ask for money, you get money. Unfortunately for us, that’s not the way it works.

Move over, Baby Boomers. Millennials are officially the largest generation in U.S. history. There were 83.1 million Americans born between 1982 and 2000, according to 2015 census data. In a class so large, it’s difficult to make broad generalities about work ethic and perspectives...

You know as an avid reader of this blog that Richard and I are always talking about being donor-centered, having a donor-centered approach for your major gift program and being donor-centered in your communications as you build a trusted relationship with your donor...

To prepare for the era of people-based marketing, thoughtful organizations have focused on the data, technology and analytics required to identify, assess and engage the right donors...

In the first episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, dive into stewardship as a nonprofit acquisition strategy. We will be joined by Michelle Vargas, the direct response director of Wounded Warrior Project, and Whitney Norman, director of client solutions at Pursuant...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: overcoming the volunteer coordination time trap, creative videos to boost the nonprofit brand and how audio branding can influence donor behavior...