Donor Relationship Management

Claire Axelrad writes on Clairification about how the most donor-centric thing you can do is ask people for a philanthropic gift. Of course, not all the time. And not without being diligent about matching what you ask for to who you ask and what they care about. And not without tempering your “ask” approaches with “gift” approaches; you do have to do a fair amount of wooing...

At a time when many are warning of a shrinking donor universe, many fundraisers are focused on the importance of an effective donor journey. At the heart of building more successful long-term relationships with supporters is the marketer’s ability to make decisions about key considerations.

Here’s a novel concept: Donor extortion isn’t fun. In fact, it’s pretty darn terrible. Duh. So, can someone please tell me why I keep seeing so much of this demeaning practice going on in the fundraising space?!...

Donor cultivation is the key to success. You need to learn what your donors think, feel and know about your organization. You need to quickly understand why they are interested in supporting your organization. You must, over time, match their needs with your wants in a positive way by communicating with them on their terms. You strive for a win-win scenario...

At a conference I attended recently, one of the most well-attended sessions was positioned as a presentation on “donor journeys,” when in fact, it was an analytics session, charting the time from donor acquisition to second gift or major gift upgrade...

Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: ways you could be causing donor confusion, strategies for creating an efficient volunteer program and why every leader should join another…

Quick question: How do you feel about your marketing and fundraising? Do you feel like everything is going as well as possible? Are you hitting your goals? Bringing in potential donors?

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

We often get caught up trying to figure out how to motivate, “inspire” our supporters. It turns out that the thing we can do to inspire them most is to congratulate them for what they’ve already done...