Donor Relationship Management

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best practices for better donor engagement, 40 nonprofit trends for 2018 and the issue of failing nonprofits...

As we scroll through headlines and highlights triumphantly displayed on our social media feeds, it’s hard to feel that we who answer phones, enter gift records, clean office dishes and chip away at “To-Do” lists will ever arrive at greatness. Can you recall the feeling that, although your nonprofit has a meaningful mission, your workweek just feels like uneventful routines and ordinary tasks?...

Donors are a major part of any nonprofit’s efforts—they are the ones funding your mission after all! It only makes sense, then, that smart nonprofits would have a strategy in place for managing all of the data that comes along with donor relationships. Luckily, donor database software (also known as nonprofit constituent relationship management or…

Everyone makes mistakes, but sometimes these errors can be costly to your nonprofit organization. They can affect the donor relationship and leave a hole in your fundraising efforts. A dissatisfied donor can withhold funding, making it more difficult for your organization to reach its goals. According to a report by NonProfit PRO, in 2014 every…

Don’t blow this great opportunity with your donors. Thank them in the right way. Show them they are appreciated. Remember, it not just about the money; it’s about creating a deep relationship and respect for your donors...

Remember the ALS Ice Bucket Challenge? It was one of the most successful fundraising challenges in recent times, with over $115 million raised, not to mention priceless public awareness. And the driving force behind that campaign? The enthusiasm of Millennials…

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

Fundraising communication is different—understand the variances, make it personal and consistent, and you will be taking great strides in deepening donor relationships...

Several years back, a popular consumer product used the tag line, “Accept no substitutes,” to claim singular distinction for their product. The implication here is that the quality of the product is so high, the essence of the experience so fulfilling that you’ll never want anything else. Ever...

One of the great fallacies in the nonprofit fundraising world is that fundraising professionals take donor relationships with them from organization to organization. It is not an effective strategy, and it is wrong and unethical. It is a significant way fundraising differs from other professions...