Donor Relationship Management

For some time now, we have been interested in a movement in the nonprofit industry known as “effective altruism.” We wrote about the topic here on NonProfit PRO in a blog way back in 2015. Effective altruism began as a research field which uses evidence-based data to maximize the effect of charitable giving to achieve the best outcomes possible...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: what donors really want, supporter engagement opportunities and treating your nonprofit like a business...

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

Nonprofits are always looking for ways to increase donor retention rates and supporter engagement—and for good reason! New donors are great, and your nonprofit needs a healthy flow of new donors to ensure a steady rate of growth...

One of the benefits of having a fundraising plan—from a major campaign, to an annual campaign, to overall advancement—is that systems are in place to deepen donor relationships...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: every human being has a calling, building strong donor relationships and finding an excellent nonprofit to work for...

Capital campaigns rely extensively on large gifts. It’s common for 50 percent or more of the campaign goal to come from 10 gifts. So, the success of your campaign will depend on your ability to build strong relationships with the people who might make those gifts...

Fundraising is never easy and more than ever, nonprofits are facing tougher challenges. The fundraising landscape has become more crowded, but less abundant. We’re seeing a steady increase in visibility of charities—more crowdfunding platforms, campaigns for natural disasters, tragedies and political action groups...

According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...

As we’re quickly moving through the New Year, many nonprofits are getting ready to push out—if not already—their newest, brightest and most compelling campaign strategies. Whether it’s direct mail, digital, memberships, etc., it’s imperative for nonprofits to devise a strategic plan for the year, so they have a goal to aim for and achieve those goals...