Donor Relationship Management

Fundraising is never easy and more than ever, nonprofits are facing tougher challenges. The fundraising landscape has become more crowded, but less abundant. We’re seeing a steady increase in visibility of charities—more crowdfunding platforms, campaigns for natural disasters, tragedies and political action groups...

According to the “2018 Nonprofit Leadership Impact Study” released by NonProfit PRO and MobileCause, “Donor loyalty is a priority area of focus for nonprofits, which was rated as the most important outcome when measuring their organization’s annual success.” Retaining donors is a big deal...

As we’re quickly moving through the New Year, many nonprofits are getting ready to push out—if not already—their newest, brightest and most compelling campaign strategies. Whether it’s direct mail, digital, memberships, etc., it’s imperative for nonprofits to devise a strategic plan for the year, so they have a goal to aim for and achieve those goals...

I believe that if we were to make this effort in an energetic, passionate and sincere manner, we would end up with a more content and productive staff, and donors whose commitment, affection and loyalty to our organizations would elevate our missions to greater heights...

In the nonprofit world, we’re always on the search for new donors. We direct vast resources toward reaching the public to create fresh connections—and we should! Not only is it necessary, but it’s exciting to spread your organization’s message, especially so when when a potential donor shows interest...

When did telling donors “you’re a hero!” become the go-to theme for fundraising of all kinds—for any type of appeal and for any charity? The hero theme gets used (actually, misused) again and again...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best practices for better donor engagement, 40 nonprofit trends for 2018 and the issue of failing nonprofits...

As we scroll through headlines and highlights triumphantly displayed on our social media feeds, it’s hard to feel that we who answer phones, enter gift records, clean office dishes and chip away at “To-Do” lists will ever arrive at greatness. Can you recall the feeling that, although your nonprofit has a meaningful mission, your workweek just feels like uneventful routines and ordinary tasks?...

Donors are a major part of any nonprofit’s efforts—they are the ones funding your mission after all! It only makes sense, then, that smart nonprofits would have a strategy in place for managing all of the data that comes along with donor relationships. Luckily, donor database software (also known as nonprofit constituent relationship management or…

Everyone makes mistakes, but sometimes these errors can be costly to your nonprofit organization. They can affect the donor relationship and leave a hole in your fundraising efforts. A dissatisfied donor can withhold funding, making it more difficult for your organization to reach its goals. According to a report by NonProfit PRO, in 2014 every…