Donor Relationship Management

When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas...

When considering giving motivations, most nonprofits turn to their well-tested case for giving or a list of organizational features. More sophisticated organizations turn to recent survey data that provides details about their donor base or a group of donor personas. However, it’s not enough to use either source to determine true donor motivation due to […]

For most people, asking for gifts in person is difficult. And when you are asking for one of the top campaign gifts, it’s even harder because the stakes are super high. Chances are, you don’t have very many donors who would consider giving one of those lead gifts. So, it’s no surprise that when you ask those donors for very big gifts, you are anxious...

I just came back from the International Fundraising Congress, which was held last week in Noordwijkerhout, Netherlands. It’s always a great time to visit my family who live near the German and Belgian border in the south. I was able to attend a great session on donor love with Jen Love of Agents of Good and Simon Scriver. I’d heard of them, but now I actually got to meet them—pretty neat!...

I felt the potential donor’s pain. It was very clear, and their level of frustration high. A friend had long been involved with a college at a major university. Over nearly a decade, the college’s chief development officer had become a good friend to the prospective major donor and their family...

My father, Jack Fulton, died four years ago due to complications from Parkinson’s disease. During the last five years of his life, I was his primary support system, taking him to and from doctor’s appointments, coordinating registered nurse visits, going to the grocery store and helping him with all the other necessities, so that he could live in his home...

Unfortunately, in the nonprofit sector, sympathy is one of the most common feelings caused by sharing a story. We rush to share some facts and leave little room to connect with the person and their conflict. We simply end up feeling sorry for the person. That is not the kind of storytelling that causes listeners and readers to take action...

Contact forms are one of the most important features of any website, being the main way most website users interact with an organization to ask questions or request information. If users have a poor experience using a website’s contact form, bad things happen...

Recently, one of our client managers for Veritus told me a story about one of our clients she is working with. When I heard this story, I was not shocked. Richard and I hear this kind of stuff all the time. This happens with major donors, because many nonprofits clearly have no structure in place for their major gift program...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: results from the "2017 Peer-to-Peer Fundraising Study," the importance of listening to your donors and using tchotchkes for monthly giving...