Donor Relationship Management

You know how it feels to be treated shabbily. You buy something, there’s a problem and you might as well be a pile of sawdust when you try to get someone to help you solve the problem. It feels terrible. And you would never treat anyone that way yourself...

We’ll explore how you, your staff, and your nonprofit will be transformed by using data over the next few years.

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over […]

Most people hesitate to give criticism or honest feedback. I’ve done it myself—sugarcoating my comments rather than telling someone what I really think. Unless someone asks me specifically what I really think, probing in various specific areas, I’m more inclined to give positive feedback...

Who are my donors, and how have they engaged in the past? Most will answer this question in one of two ways. First, by quoting recency, frequency, monetary segments, complete with highest previous contribution and timing of the most recent gift. Second, by describing donor demographics/wealth with off-the-shelf segments or with their homegrown analysis...

This week’s solar eclipse was heavily anticipated and highly celebrated. About 16 percent of the U.S. was able to experience a total eclipse, including Nashville. Here in Nashville, hotels were sold out as visitors came to view the eclipse, and there were plenty of viewing parties and events as everyone geared up for the magical experience...