Donor Relationship Management

A prompt, personal thank you is a beginning. Yet it won’t have lasting effect. You must go above and beyond the “donor receipt”—even if you know how to write a killer donor-centered "thank you" letter...

Turnkey deploys hundreds of thousands of emails each month on behalf of dozens of nonprofits. Email communication is cheap, and its effects are measureable. It is a great channel to nurture and deepen relationships with constituents on which nonprofits depend...

Relationships are a part of life. They are essential to fundraising, and they take time to develop and deepen. There are times when an organization is not quite ready for a major campaign. It may mean spending time refining their case...

One of the more persistent problems nonprofit fundraising professionals face is how to increase year-over-year results when it appears you’ve explored all avenues and tapped all opportunities. In these situations, savvy professionals should consider whether they have taken sufficient steps to establish themselves as a nexus for their organizations...

When people engage with brands on social media, it’s usually because they are looking to build a relationship or some kind of connection. Don’t miss this opportunity. An engaged social-media audience is priceless for your organization because these connections provide the potential for increased organic growth and recurring donations...

Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country...

I get a lot of fundraising mail, which is good because to this fundraiser, that’s like food to a starving person. I receive great nourishment from other people’s mail (OPM)—creative stimulation, chuckles, thoughtful moments, emotional engagement, smiles and an occasional tear...

When a donor makes an “in-memoriam” gift, they’re presenting you with more than just a one-time gift. In fact, in-memoriam donations often provide organizations with an opportunity that they let slip through their fingers...

Nonprofit leaders are looking for donors in all giving abilities. But they are not looking for just any donor. They are looking for that subset of investors who share their values and vision and—by their life situation—are ready and willing to invest...

FrontStream recently announced the launch of Panorama, an integrated fundraising platform that includes FirstGiving and Artez for peer-to-peer and online fundraising, BiddingForGood’s online and mobile auctions and GiftWorks Cloud, the company’s donor database...