Donor Relationship Management

Navigating Donor Waters: What Snorkeling, Donor Relationships Share in Common
September 16, 2016 at 8:00 am

I enjoy snorkeling because I love to see reefs and beautiful fish. While snorkeling is possible in almost any body of water, most snorkelers prefer areas with minimal waves, warm water and shallow reefs. The deeper the water is, the darker the water is, and the more unknowns that exist. Perhaps surprisingly, snorkeling and donor relationships can have common characteristics...

We Can’t Mandate a Donor’s Commitment
September 15, 2016 at 10:43 am

Last week, I served my mandatory "American privilege," aka jury duty. I know all the arguments for why it’s a wonderful right we have in this country and how it allows us to experience in grassroots democracy in action. But it was a miserable day...

Do it Now! Why Urgency is Key to Fundraising and Leadership
September 14, 2016 at 11:40 am

One of our team-guiding principles is to approach each opportunity and project with a sense of urgency. Early in my career, I interviewed for a few positions. After each interview, I waited for the call. Well, to be honest I waited on the call the next day. After all, who would not want to hire me? It was my major focus...

8 Secrets to Building Online Relationships With People Who Matter
September 14, 2016 at 11:09 am

Collecting—whether business cards, followers on Twitter, "likes" on Facebook or first-time donors—is meaningless without a strategy to turn those relatively blank connections into meaningful, lasting relationships. If your marketing and/or fundraising strategy is based on collecting and counting, it’s time to rethink this strategy...

On Philanthropy: Rethinking, Revising the 'Donor Bill of Rights'
September 13, 2016 at 10:43 am

In 1993, four respected organizations worked closely together to publish a list of 10 “rights” intended to establish a stronger relationship between philanthropists and their nonprofit beneficiaries. However, 23 years ago the world was vastly different—as was the world of philanthropy. Because of far-reaching changes that have taken place since then, the "Donor Bill of…

How to Use Tiny Asks to Retain Donors
September 9, 2016 at 10:44 am

Fundraising involves a lot of asks. But not every ask needs to be a big one. The reality is, timed and designed right, tiny asks can reap big rewards for your development efforts. In fact, I think they’re actually one of the best kept secrets of successful donor retention. There are, essentially, two types of…

Email Welcome Magic: Huge Opportunity, Here's How
August 30, 2016 at 10:57 am

Congratulations, you’ve got a new email subscriber who’s interested in your cause and impact. Now’s the time to introduce the individual to your nonprofit with an email welcome series. You get just one chance to make a first impression! Dumping a subscriber into your list with no explanation or recognition can be jarring or, worse,…

Are Dogs Better Listeners Than Fundraisers?
August 30, 2016 at 10:32 am

As Garth Stein's "The Art of Racing in the Rain" opens, Enzo, the canine narrator, tells a story that will make you laugh, make you cry and make you laugh again. And we’re left with no doubt that Enzo would be as remarkable a human as he was a dog. And that he’d be one heck of a good fundraiser...

Gift Cards: So Much Wrong in One Little Card
August 24, 2016 at 9:59 am

Gift cards used as recognition are like wiregrass in my fescue, like a dog’s butt on my favorite pillow, like white zinfandel being the only wine served. There is so much wrong with using gift cards as recognition, and actually as gifts in any regard, that it’s hard to even know where to start chewing on the issue. I always have known it was wrong...