Donor Relationship Management

We conduct feasibility studies to provide the research on what we will face in a campaign. It is invaluable. When it comes to someone’s potential, life happens and other commitments and priorities are in play. Someone may have a health or family situation that no one knows about that is impacting their giving. They may be in a very different position in a few months or a few years. Let’s keep honoring our donors and prospective donors, and building long-term relationships that transcend campaign timeframes...

We were sitting in the main conference room high above the city doing some major gift training with a fantastic group of major gift officers. The training was about asking for the gift—a session we regularly conduct with our clients. The MGOs sitting around the table were a mixture of seasoned professionals and employees newer to major gifts. Part of our session had been the day before, where we were dealing with the reasons MGOs do not ask donors for what they could give.

I don’t know much about fishing. And while it’s one of those relaxing things I do sporadically on vacation, I have to admit it’s not something I profess to be very good at. Each year, I stop by the local bait shop to pick up some supplies and get important intel from the locals—what type of fish are people catching, what kind of bait are they using and where should I go?

Did you know that a Tsetse fly inhabits much of mid-continental Africa between the Sahara and Kalahari deserts? It is a large biting fly, and the first Tsetse fly is known to be at least 34 million years old. There are 23 species of this fly. Why in the world should this information matter if you are not a Ph.D. in the field of insects? It matters because my first assignment in my first nonprofit position at the University of Louisville was to help a faculty member obtain funds to eradicate the Tsetse fly...

In recent weeks, a number of people have approached me with questions, all variations on a theme: effective solicitation. The minister who shies from asking his parishioners to support an important project because he wants to preserve his role as a counselor, the board members who don’t always want to be the ones out asking, the executive director who just plain feels awkward approaching others for money.

We have to focus on numbers to achieve goals. But never lose sight of the high calling of our profession, the power of giving, the respect and honor we owe to donors at all levels, and the life changing invitation (for donors and those who benefit from our worthy missions) we extend...

Everyone wants to develop a major gifts program, or to strengthen their existing major gifts program. Why? Because they want to raise more money. If you approach major gifts development solely from this perspective, you’ll ultimately fail...

It never fails. When there is a large-scale natural disaster, such as the Nepal earthquake, or an event that inspires charitable giving, my media alerts for Network for Good go through the roof. Many donors come to Network for Good’s giving portal to search for nonprofits and quickly make donations online, and reporters often list…

The velocity at which data is being created, coupled with the ability to capture, store and utilize that information (more data crosses the Internet every second than was stored on the entire internet 20 years ago), gives fundraisers more access to pertinent information at the individual level than ever before. In the past, it would have been nearly impossible for fundraisers to imagine amassing such information at the donor level, much less at the prospect level...

Have I made mistakes in my past and present? You bet, but I have always cared deeply about each institution and the people I served during my tenure on staff. I constantly try to learn from others, both young and old, to perfect my craft. Nonprofit service is like golf, in the sense that you must constantly practice to become a better player. The dynamics of the nonprofit world are constantly changing and you must adapt and change to be successful...