Donor Relationship Management

Keep your donors for life

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Here are some reasons nonprofits should embrace the “high touch” approach, and some examples of how to carry it out.

Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.

Online reviews can help you attract donors and influence their giving habits. Here are the benefits of reviews and how to ask for them.

Donor fatigue occurs when supporters just get tired and pull back on their giving. Here is how fundraisers can overcome it.

Here are some reasons volunteers are so important for nonprofits’ fundraising goals, and some guidance on how to get them engaged.

The donor pyramid and donor funnel are long-standing fundraising strategies. Here’s a look at another method: the loyalty loop.

Here are five email newsletter makeover tips that Ann Handley, chief content officer at MarketingProfs, shared.

I often catch myself wondering what might be confusing for donors, and what could be changed to improve their experience.