Donor Relationship Management

Although content management system products are all built to produce a similar set of results, they don’t all necessarily offer the exact same features. It is important to ensure the product you choose is really going to work for your organization. The process of choosing a CMS can often take a bit longer, and be tougher, than expected, because there are so many options to evaluate. We’ve outlined a preparatory process to help guide you toward choosing the best-fit CMS for your nonprofit.

We fundraisers say we are ready to embrace insight, but the signs are not really there. If you are ready, email me now! If you are not ready, here are some recommendations.

I'm going to come out of the gate challenging all you marketers and even analysts with a brain teaser. I had to read this whitepaper three times to make sure I understood the formulas correctly — but I'm in love with the concept of "Campaign Influence."

The more I work on fundraising software procurement and implementation projects, the more I ask this question: How much does the supplier's experience of fundraising matter?

For years, this hasn't been such a relevant question, at least when purchasing packages as opposed to bespoke systems, because most new fundraising database systems were supplied by companies who either specialized in the sector or who at least had a dedicated department who did so.

This article is a must-read for people who think they are tracking long-term marketing metrics.

Fundraisers need a platform that includes a comprehensive array of fully integrated online fundraising and communications applications for donor tracking, website content management, online marketing, social networking, personal fundraising, online donations, online auctions and event management.

Nothing keeps donors engaged like timely, personal acknowledgments. If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?

Creating a culture of philanthropy within families can help ensure continued giving and engagement for generations to come.

Attention to detail improves the fundraising "net." By having a strong gift-processing, accounting and donor stewardship function, you have vital tools to deepen donor relationships. 

Got data? It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.