Donor Relationship Management

Fundraisers need a platform that includes a comprehensive array of fully integrated online fundraising and communications applications for donor tracking, website content management, online marketing, social networking, personal fundraising, online donations, online auctions and event management.

Nothing keeps donors engaged like timely, personal acknowledgments. If donor acknowledgment is the key to retention, what are the keys to donor acknowledgment and recognition?

Creating a culture of philanthropy within families can help ensure continued giving and engagement for generations to come.

Attention to detail improves the fundraising "net." By having a strong gift-processing, accounting and donor stewardship function, you have vital tools to deepen donor relationships. 

Got data? It does a development department good! Learn how three organizations utilized donor data and new technology to enhance their fundraising.

How long would you stay in a relationship with someone who continually asked for money despite what you’ve told them, and never said thank you when you did help? Of course we need to ask. But we need to be asking properly. So how do we do that?

The same way you try to mend a broken relationship with someone you love. Wouldn’t you spend some time listening to them, finding out what they cared about and trying to give it to them? So how about learning what’s important to your donors and tailoring your communications around that?

Here are seven myths about cloud fundraising courtesy of Robin Fisk, global fundraising product manager at Advanced Solutions International, that are laid out in the Fast15, "Get Your Head in the Cloud."

A bad experience with a vendor drives home important points about how to treat your donors.

Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among many in how they relate to your organization and the cause. They sign petitions, attend events, volunteer and share stories about your cause with their friends. And they do this because they want make a positive change the world.

Most of the activities mentioned in the previous paragraph include untapped “money moments.” These are the “moments” you should focus on to build stronger relationships with your supporters.

In March 2007, Carsten Walter, then director of membership programs at The Heritage Foundation, explained how for-profit common sense can help an organization "sell" its cause, in his article, "The Business of Fundraising."