Donor Relationship Management

Relationship + Marketing = Improved Retention & Revenue: It's a slightly unnerving equation that can propel your fundraising to new levels. And it's not optional.

Heller Consulting, a consulting firm that helps nonprofit organizations streamline their operations and maximize their use of software for fundraising and mission management, announced the findings of its recent study about how nonprofits are approaching constituent relationship management (CRM).

The study involved in-depth interviews with executives at 30 large nonprofits, and uncovered how nonprofit organizations are approaching CRM to overcome challenges and meet goals. The resulting report shows that while nonprofits' definitions of CRM vary, many are approaching some form of CRM to consolidate scattered data, improve processes, and support strategic goals.

Blackbaud announced that leading higher education institutions have turned to Blackbaud CRM to engage constituents and develop sustainable relationships.

The following institutions recently selected Blackbaud CRM: University of California, San Diego, University of Georgia, University of Toronto and University of Wisconsin Foundation.

The following institutions recently went live on Blackbaud CRM: The Ohio State University, University of British Columbia, University of Iowa Foundation and University of Michigan.

With life returning to the economy and many fundraisers reporting improved numbers, maybe now is the time for your turnaround.

If you own cats, you must buy kitty litter. But your donors don't have to donate to you or anyone else. And if they do decide to give, there are lots of other organizations they can chose to support if their experience with your organization or its website ticks them off. It's easy to forget that customers and donors have choices. So don't.

Implementing a new constituent relationship management (CRM) — aka donor relationship management (DRM) — system doesn't have to be painful. Here are five quick tips to consider before you get started.

With a socially enabled website and CRM solution, you can initiate, respond to and listen in on conversations about your organization. And your donors can gossip their love for your cause to their friends and followers. That is partly made possible by the deep integration capabilities offered by the recently released Facebook Open Graph. This allows the latest website-CRM solutions such as iMIS to associate donors’ Facebook profiles — with their permission — to their constituent records in your database. That means they have granted you access to their social networks.

Sage North America announced that University of the Sciences (USciences), a private health care and science university in Philadelphia that is distinguished as North America’s first pharmacy school, is using Sage Millennium to give it a dynamic approach to constituent relationship management (CRM). Sage Millennium provides USciences with more intimate connections with constituents through the use of relationship trees and a more comprehensive donor database, and real-time data for board of trustee meetings.

To celebrate her six decades, veteran fundraiser Lyndall Stein shares six big mistakes during her career and what she learned from them.

Blackbaud announced that the United States office of World Vision, the Christian humanitarian organization, recently selected Blackbaud CRM to equip World Vision fundraising teams with technology to enhance relationships with donors and increase the number of major donors, churches and corporate partners supporting its mission.