Donor Segments

Segmented Communications = Engaged Donors

GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.

In this episode of The NonProfit Voice Tech Series, Mark Becker is joined by Maria Shanley at Second Harvest Food Bank of Central Florida and Abby Jarvis at Neon One, to talk about data. They explore how nonprofits should analyze data and trends in giving, as well as exploring a nonprofit's donor segments and demographics in order to better engage donors.

We regularly speak with clients about how they talk to supporters to activate or “prime” their identities as people who support their organizations. We’re often asked if reminding donors that they are a “donor” or a “volunteer” is a good idea...

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

As long as we’ve had a formal nonprofit sector, we’ve had donors looking to make substantial gifts to improve their image.

There are a lot of Millennials in our country. And they may eventually be a force to contend with.

Q: What is your advice for nonprofits that are looking to better engage younger donors?

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.”