Donor Segments

Liking, tweeting, sharing, posting, repinning—no matter a person’s age, social media is a big part of life. But on which platforms should your organization be most focused? If “Content Marketing: Social Media,” an infographic compiled by Score.org, is any indication, the answer may come down to your target demographics...

When one of my best friends lost her son to a form of pediatric cancer, I sent flowers, spent hours on the phone with my friend, and, when she became involved with a charity dedicated to fighting this particular form of childhood cancer, I became a regular donor. Years later, when my friend confided that she herself was no longer supporting the charity, I finally ended close to 20 years of support because of the organization's shabby treatment of donors...

Sixteen nonprofits came together in late 2015 and developed 10 key components for successful moves management for mid-level to major giving...

It’s easy to understand the popularity of year-end giving, but it’s important to remember that many of the tactics that fundraisers use to make end-of-year fundraising so effective can easily be translated to other times of the year. Let these eight prospect research lessons help you fall into fundraising this year...

Boosting donors to the next level of giving is key to sustainable fundraising. But where to begin? Who are your best prospects? We learned a few simple ways to prioritize your donor portfolio from Rachel Muir in our webinar, "Turn Year-End Donors into Year-Round Supporters". Here’s how to mine your data to target your ask…

When it comes to peer-to-peer fundraising, it’s often difficult to provide a verbal acknowledgement to each volunteer and supporter. So many organizations turn to the tangible “thank you”—items that represent the organization’s recognition, appreciation, acknowledgement and thanks for the individual’s support. But how much power does a “thank you” have?...

When it comes to our communications, we all have good intentions, don’t we? And then that thing intervenes. You know, life. You know you aren't communicating with your donors often enough, and you’re probably right. You aren’t using direct mail to its full potential. Identifying your problem is the first step. Figuring out how to solve it, though, ultimately will be an ongoing endeavor. You need to start now...

Do you remember "Groundhog Day," the 1993 classic film? Bill Murray’s character, Phil, keeps living the same day over and over and over again. Phil tries to break the cycle of endless Feb. 2's with extreme endeavors, including kidnapping the official Groundhog Day groundhog, Punxsutawney Phil. Can you relate? Does your organization seem to address…

Hall and Oates, peanut butter and jelly, Tommy and Gina, Millennials and the Internet: Some things just go together. But while Millennials have become nearly synonymous with social networks and the Internet, it turns out they aren’t the most likely to use them for giving...

We always try to make complex problems simple. To find out what are the questions that need answering. The problems that need solving. And break them down....