Donor Segments

There is a big difference between simply knowing something about a person and truly knowing the person. Our ability to know a person requires that we have great familiarity with that individual. It’s through this process that we begin to understand whether a person’s behavior is the result of some episodic impulse or something the individual truly could not stop themselves from doing...

People sometimes don’t give their time or money to the issues that concern them the most, according to a new report from the Chicago Community Trust. The report, released last week, came out of the trust’s 100th anniversary celebration in May. As part of the event, called On the Table, the organization asked local residents…

A certain wealthy politician—whose name I won’t mention simply to avoid being part of the hype—has grabbed the attention of media with his hostile statements toward and about Mexicans. Although there are strong indicators showing the impact of his shocking statements among the Hispanic community, it’s still to be seen how much his position regarding immigrants can and will backfire ...

Britain’s top charities have pledged support for proposed tough new rules aimed at preventing the use of aggressive fundraising techniques to target vulnerable and elderly donors after a series of scandals over the summer. Leaders of 17 charities including Oxfam, the RSPCA, Save the Children, the RNLI, the NSPCC and Cancer Research UK have signed…

When was the last time a “one-size-fits-all” or “all-inclusive” solution really worked out for you? There’s no doubt that it can be very convenient for a grocery store to offer every kind of food under the sun. But if you wanted great sushi, which would offer the best quality: a Japanese restaurant or a mega-chain…

A friend of mine reached out over the weekend with a common question asked amongst fundraisers and marketers looking to improve their results—which, let’s be honest, is every fundraiser and marketer on earth: "Hey Jeff! I had two quick questions for you. Do you have any strategies for segmenting contacts based on data you haven't…

To segment your constituents you must understand your constituents. Whether you call it profiling or creating personas, there are several key elements we all must understand. As marketers we have to balance the vision of one-to-one marketing and what is financially realistic. Finding the sweet spot of knowing your constituents can make this easier...

Join us to explore how to get your data organized, centralized and accessible to fundraisers and other personnel for effective use.

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

Budget management and budget cuts are never easy, but becoming stagnant and not trying to change is not the answer.