Donor Segments

Yes, the millennials, those born between 1981 and 2000, are coming. And, yes, they are the largest generation in American history. (Sorry fellow boomers, we’ve been usurped.)

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.

Different donor segments respond in different ways to different approaches. Successful fundraisers know that nuances in messaging can mean the difference between a gift and a gaffe.

MINDset Direct’s Karin Kirchoff talks about how fundraisers can best communicate with the newest donors: millennials.

These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high-
earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.

Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.

At the Direct Marketing Fundraisers Association Year-End Luncheon, veteran fundraising expert Roger Craver, founder of DonorTrends and editor of The Agitator, shared five fundraising trends to get on top of in 2011.

Here are three online fundraising and communications best practices provided by Taryn Rosenkranz.

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

In order to reactivate lapsed donors, you must first know who your lapsed donors are, how long they have been gone and why they left. Then use analytics and reactivation models to get the best lapsed donors back.