DRTV

LG Ad Solutions and AdGood are making connected TV advertising more accessible for nonprofits by leveraging unsold streaming inventory.

Streaming can enable nonprofits to deepen audience engagement. Here’s what you need to know about this avenue for digital advocacy.

AdGood announced its launch to help nonprofits secure affordable, high-quality TV ad space to advance their missions.

Let’s dive into how connected TV can drive donor awareness, engagement, and conversions for nonprofits.

Direct response TV campaigns are a tried-and-true fundraising avenue, particularly for nonprofits, but have evolved since their inception in the '60s. Here are three lessons Children’s Miracle Network Hospitals learned from its DRTV pilot using tried-and-true tactics with a modern twist.

Global Media has been named agency of record for direct response television for No Kid Hungry, a campaign of Share Our Strength.

Direct Donor TV is proud to announce it has been named the television media buying firm of record for Save the Children.

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

The way we watch TV is changing. DVR. Netflix. Mobile devices. For TV fans, it’s never been better. But what does it mean for nonprofit DRTV campaigns? NonProfit PRO asked the experts. Here's what they had to say...

You might think infomercials are corny and campy. Maybe so. But they’re also gems of direct response. Let’s take a look at the role the demo plays in an infomercial, and then we’ll see how to apply it to fundraising.