February 12, 2017 at 4:53 pm
February 8, 2017 at 9:39 am
Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...
February 7, 2017 at 9:42 am
Are you confused between opinions and facts when it comes to email marketing? Here’s a list of 104 answers for you…
February 6, 2017 at 9:08 am
With the immediacy and ease of email, there’s no need to rely solely on formulaic thank you notes. You can send a standard thank you note with its more formal language, but I encourage you to pair it with an email, phone call or text message that makes a more immediate and personal connection...
January 24, 2017 at 11:12 am
An email recently landed in my inbox, and it was all about the ask. As I’m sure you can imagine, it wasn’t the first email I’ve ever received about it, and it surely won’t be the last. The ask is such a nuanced thing, and it lives in a gray area, which is often the case when there’s no one-size-fits-all approach for doing something the right way...
January 24, 2017 at 9:34 am
When Farm Sanctuary learned about horrific conditions on a rural New York farm, the animal protection organization knew it had to act fast. And it knew it would need a huge influx of funding to rescue and care for 120 mistreated animals. Mere days before the rescue, Farm Sanctuary turned to Avalon Consulting Group to get the job done...
January 24, 2017 at 8:00 am
It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...
January 10, 2017 at 8:00 am
If you knew that 80 percent of your unsatisfied constituents would unsubscribe from your email, would that make you more concerned about satisfaction? What if unsatisfied constituents translated to your email list or Facebook community shrinking?...
December 28, 2016 at 9:02 am
I like the idea of Giving Tuesday very much—there needs to be a day (actually, more than one) dedicated to giving. That’s why it frustrates me that we are killing it. And not killing it in the sense of "doing very well." "Killing it" in the sense of making it unable to survive. I know…
December 22, 2016 at 9:53 am
I was recently asked for tips for print copywriters interested in writing for digital media. The timing was perfect because I was
