E-mail

Last week, we discussed segmenting and being prepared to revise your strategy in part two of this fundraising and football series. This week, we’re covering two more things fundraisers can learn from the game: Football games and campaigns provide a rallying call for the faithful, and everyone has a best role.

I hope your year-end fundraising campaign is going well. Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you…

I know many of you are working on your 2017 budgets now, so rather than make you wait until mid-January to get the budget information from our 2017 Nonprofit Communications Trends Report, I’m sharing it with you today. I hope you can use this data to make the case for increasing your budget! Here’s how…

Many nonprofits host an annual event as a fundraiser. From guest speakers to walks/runs, conferences to silent auctions, there are many types of events to help raise money. No matter what type of event you host, using email marketing is a smart tactic to get the word out. And, because sending an email invitation is…

Like many readers, I’m sure, I made a gift to a nonprofit on #GivingTuesday. I gave online, and then I quickly received the auto-response email to acknowledge my gift. And that’s where the experience broke down. I see these kinds of auto-responses regularly. And they all have the same problem—the email accomplishes nothing significant...

AB testing can take the guesswork out of optimizing your online presence and marketing efforts. Unfortunately, AB testing can also leave a lot to be desired if you don’t execute it properly. Here are three of its shortcomings—and how to avoid them...

Back in September, I told you about our experiment to see who our most loyal newsletter readers were. I thought that was a better measure of email engagement than simply looking at open or click rates. We used our CRM to help us figure this out, but I knew there had to be a way…

The sudden exposure of the Clinton campaign email cache is perhaps the ultimate evidence that we’ve all overcommitted to email—we’ve put too much in it, expected too much from it, and now, finally, we’re seeing the spectacular signs of its impending destruction. Email is simply not up to the rigors of modern political and business…

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Your donors are busy and may put your letters aside to handle later, and then never get to them. Or, they may not see your fundraising email in their ever-growing inboxes.…

Want your supporters to pay more attention to deadlines? Use one of these email subject lines.