December 11, 2015 at 9:16 am
I don’t need to tell you that it’s a busy time of year. We have too many things to do and very little time to get it all done. We are all just running to keep up, so I thought I would have a little fun with my next topic and present 10 ways you can…
December 10, 2015 at 10:17 am
The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here until January. But what about January? And the rest of the whole year? If you could look into…
December 7, 2015 at 9:46 am
Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make the biggest difference in response and sales. How much attention are you paying to details like these? 1. Perfect your preheaders. Use the area at the very top of your email…
December 3, 2015 at 9:53 am
‘Tis the season for holiday shopping, family feasts and gift giving. The last few months of the year are a busy time for everyone, including nonprofits. While retailers are busy with glitzy sales events featuring the year’s must-have items, nonprofits are also working hard to capitalize on the season of giving. About 50 percent of…
December 2, 2015 at 10:46 am
Do you feel like you’ve been on the receiving end of the same marketing advice for years? Or that the outdated hodgepodge of marketing tactics promoted by fundraising blogs, websites and experts often isn’t relevant to your fundraising strategy–and might actually be killing your fundraising results? Here's one I hear pretty often: "If you show…
November 5, 2015 at 10:14 am
As an email marketer, you’re probably aware of the myriad of mistakes you can make any time you create and send your campaign. From spelling mistakes, to broken links, to inaccurate segments, things can go wrong for even the savviest of marketers. This is probably why many marketers experience that all-too-familiar, knee-knocking fear before pushing…
November 3, 2015 at 9:57 am
For most industries, email deliverability is flat or down compared to last year. Are you able to buck that trend?
October 16, 2015 at 7:23 pm
An online event for email marketers; a robust experience designed bringing you the hottest email marketing topics, experts, and tech!
October 16, 2015 at 10:01 am
In today’s digital age, when so much of marketing takes place behind a computer screen, it’s sometimes difficult to remember one of the most important parts of successful marketing—that the whole purpose is to connect with people. Think of how quickly and simply you can send an email. With just a few clicks of the…
October 1, 2015 at 7:00 am
Even amid the explosion of digital marketing technologies over the past few years, marketers keep returning to email. The reason is clear—for the 10th consecutive year, email is the highest ROI-generating channel for marketers. For every $1 invested, email marketing returns $38. It's 40 times more effective at acquiring new customers than Facebook and Twitter…
