E-mail

When we hear the term "email marketing," many of us instantly think of spam. Just like its edible namesake, email spam conjures images of bland, prepackaged, low-budget junk. As new social channels like Twitter, Snapchat, and Instagram change the way brands deliver fresh content and interact with their audiences, many marketers are allocating more time…

Email. Love it or hate it, one thing is for sure: You need to be using it in your fundraising efforts. But email is no longer new—in that regard, it has more in common with direct mail than it does with 
social media or other app-based channels. For some, 
it’s become routine and unsexy, and with that comes a dangerous tendency to view email as a necessary evil, rather than a bonafide fundraising and marketing workhorse...

As marketers flood inboxes with promotions, sales updates and other messages, how do brands entice consumers to open up an email instead of relegating it to spam? It might come down to the right words in the subject line. According to a new study from marketing technology company Experian Marketing Services, email campaigns with the…

Open rates are a tried-and-true email metric. As Matt Laudato, senior manager of big data and analytics for Constant Contact, puts it, “An email that's never opened is an email that never has a chance for that click, [and] never has a chance for that conversion.” But are marketers doing everything in their power to…

The deadline for entering the NonProfit PRO Gold Awards is just days away. While you’re thinking about all the remarkable work you’ve done that deserves to be recognized, consider this campaign from 2009 by the Physicians Committee for Responsible Medicine. Submitted by Lautman Maska Neill & Company, the “Department of Defense” series of emails centered on the suffering of animals used in combat training...

The deadline for the NonProfit PRO Gold Awards is just under a week from now, and after the Labor Day holiday weekend, hopefully you’re putting some last-minute touches on your entries. When you have a minute, take a look at one winner from 2010 by the Wildlife Conservation Society...

There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the world of marketing strategies,…

Summer in Hollywood is about blockbuster movies and celebrity sightings. In the world of red carpets and premiere parties, stars range from A-listers, like George Clooney, to, well, not so highly rated celebs, like Carrot Top. The same could be said for your email customer contact list. Think of your most valuable, highly engaged email…

Bills and receipts are sexy to customers. OK, maybe not sexy, but customers do feel like those messages require action more often than “broadcast email,” so they open 72 percent and click on 30 percent of them from the top-performing quartile of companies, according to the “2015 Email Marketing Metrics Benchmark Study.” (opens as a…

Just when search engine marketers were trying to get the Google Alphabet situation straight in their minds, a new professional consideration entered on the periphery. Barely noticed and also on Aug. 10, Search Engine Watch revealed that Google got a patent for allowing email marketing to aid in its search engine rankings. Actually, the patent…