E-mail

Good copywriting is informal and conversational, which helps engage donors. However, there are three rules that must not be broken.

M+R’s annual “Benchmarks” report revealed five key takeaways on nonprofits’ digital fundraising strategies.

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

Donors may push off giving until later, but you want their support now. Here’s how to add urgency to your appeal and boost response.

Data Axle Nonprofit announced the launch of new email data in the company’s robust omnichannel cooperatives, Apogee and DonorBase.

Enhance the effectiveness of your organization’s fundraising emails by spotlighting impact goals. Here are four tips to get started.

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

You’ll raise more money this time of year than any other time. If you want them to give to your nonprofit, it’s wise to be proactive.

As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

If you’re looking for ways to improve your fundraising results, one highly effective approach is to use marketing automation.