August 12, 2015 at 1:11 pm
Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the…
August 11, 2015 at 2:17 pm
It is now a well-known and widespread fact that mobile web browsing is getting bigger, better, and growing exponentially. In fact, it is expected that, in the end of this year, 52.4 percent of all web browsing will be made using a mobile device, according to a study carried out by Statista. This means that,…
July 14, 2015 at 2:31 pm
Email marketing lends itself to a lot of creative endeavors. If your goal is to make this successful, you are will need to think outside of the box in order to get things done. It’s with that in mind that you should consider these 11 tips that will make sure that things go your way.…
June 29, 2015 at 1:32 pm
We’re all familiar with the term “best practice.” But, we all also know that the phrase can mean different things to different people, and in many cases is now synonymous with “mediocrity.” That’s why I want to make it clear that the best best practice is one that serves all who are involved in what…
June 4, 2015 at 2:33 pm
Predictive analytics improves email marketing results. That’s hard to dispute, but it’s not quite right. Relevant messaging and attractive offers improve email marketing results. Predictive analytics has the potential to help. It’s only potential because there is so much involved in doing it right.
May 28, 2015
Experian Marketing Services released its latest email benchmark report for the first quarter of 2015; one of the areas that analysts homed in on was inactive subscribers and reactivation.
October 11, 2010
DMA2010 sees the launch of AccuBaseE from AccuData Integrated Marketing.
November 17, 2009
Austin, Texas, November 17, 2009 — Convio today announced the winners of its third annual Innovator Awards as revealed at a ceremony last night at the Convio Summit, the company’s annual conference where more than 650 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies in email marketing, online fundraising, online marketing, social media and advocacy for nonprofits. The Innovator Awards recognize clients who have shown innovation and achievement through the use of Convio’s online fundraising and donor management software and services to better engage supporters to help fulfill their missions.
November 11, 2009
WALTHAM, Mass., November 11, 2009 — ClickSquared, the leading interactive relationship marketing firm, announced its relationship with SPCA International, a non-profit devoted to advancing the safety and well-being of animals. ClickSquared began working with SPCA International a few months ago to help it better communicate with its donor community. With a variety of databases in use, it was challenging to get a complete picture of each and every donor and to fully understand when, where and how they made donations.
November 10, 2009
The study Telling Stories, Building Relationships: How Non-Profits Can Create More Engaging Email Marketing Programs, recently released by e-mail deliverability firm Return Path, analyzes how nonprofits use the data they collect from constituents who sign up for e-mail communications and found some results that point to missed opportunities to enhance constituent communications. While 81 percent of advocacy organizations involved in the study requested geographic data from constituents, for example, only 12 percent actually used that data to customize or segment their e-mail campaigns.
