For Pieta House, its Darkness into Light event began in 2009 with 400 participants at its signature Dublin event and evolved to 200,000 participants across 200 events in 16 countries a decade later. Peer-to-peer fundraising alone made substantial gains with millions more raised thanks to its e-communications strategy...
Nhu Te is joined by Pamela Fertel Weinstein of Birthright Israel Foundation and Brett Meyer of Impact Upgrade.
Email has become an incredible powerhouse for sustainer acquisition, cultivation, stewardship, retention, upgrading and extra gifts.
There’s a lot to know about direct mail and email fundraising: two of the most-used channels for nonprofits seeking support.
If you have a monthly giving program, chances are your processor sends a gift confirmation email every month.
Nhu Te is joined by Sarah Robie and Bradley Martin to dive into the arising challenges of email deliverability.
As you move into your 2020 marketing plan, pair these channels up in new and creative ways.
Email communication continues to be an important tool in a nonprofit organization’s peer-to-peer fundraising toolkit.
As you write a new donor appeal letter (or email), close your eyes and see the donor. See their smile, speak their name, blink at them and make it real.
Email marketing is a key strategy for any nonprofit’s overall fundraising strategy. While email is a digital platform for persuasive rhetoric, which can be used to help convince people to donate, this can only be done when email is used correctly.